There are a number of scenarios where a WAMMI evaluation can be effectively used. Here we identify the main ones.
Using WAMMI to benchmark your website
A WAMMI evaluation measures user-reactions to your website (benchmarking) and provides you with a better understanding of the types of visitors that come to your site, why they visit it and how they think it can be improved.
This is the most frequently used WAMMI evaluation format and can be applied to any kind of website at any time no matter how complex it may be. For best results websites should be surveyed at least once per annum, or shortly after changes/improvements to your site have been made.
Visitors to your site complete the standard WAMMI questionnaire plus any additional questions you care to ask. We will assist you in selecting additional questions to suit your business needs.
When there are sufficient responses, usually after about two weeks, the evaluation is terminated. You receive an electronic report within two working days. The report benchmarks how well your site performs. Visitor reactions to your site are compared with values in our reference database and are shown in the WAMMI profile results and the Global Usability Score (GUS). More detailed analysis can be made by statement analysis and from visitor feedback about the changes and improvements made.
Using WAMMI frequently
It is becoming increasingly common that websites and their target makets are changing constantly. In this scenario, it is benficial to measure and track user-reactions to your website three to four times per year.
Visitors to your site complete the standard WAMMI questionnaire plus any additional questions you care to ask. The survey can run in the same format on each evaluation occassion, or the additional questions can be modified based on results from the previous evaluation, revised information requirements or new trends.
Regular measurement enables you to track visitor reactions over time by comparing WAMMI profiles and Global Usability Scores (GUS). It will also provide you with visitor feedback about the changes and improvements made.
Using WAMMI to evaluate your Intranet
WAMMI can be used to measure user reactions to your corporate Intranet. If Intranet users do not have access to the Internet, we can support a solution whereby data is collected internally and then put into a spreadsheet or database and sent to us for analysis. However, this may involve extra cost.
Intranet evaluations should be conducted annually for best results and can be easily customised with additional questions to your specification. The evaluation usually takes two weeks. Your Intranet users will complete a specially modified standard WAMMI questionnaire plus any other additional questions you care to choose.
When there are sufficient responses, you will receive a full electronic report (demo version) within two working days adapted to the Intranet scenario and where your results will be compared to our Intranet database.
Using WAMMI during user testing
Our results indicate that WAMMI used during user testing activities is a good predictor of how the site will perform once launched. The use of WAMMI can also support comparative analysis activities between competitive sites.
We offer competitive terms to any organisation that would like to use WAMMI during user testing activities. Users complete the the WAMMI statements directly after they have carried out all tasks in the test or after a walkthrough or interview. Prices for using WAMMI in this context start at 250 Euros per test activity.
Once your user test is completed, you will receive an electronic report within two working days. Your results will be compared to our International database.
Using WAMMI this way should complement a full evaluation of the website, not replace it. Therefore, there are some restricions to using WAMMI in this context:
The number of participants is restricted to 30.
Each survey time frame is limited to the duration of the user test activity.
The survey includes only the 20 statements questionnaire and TestID and UserID. However, further questions may be added although this may incur extra costs.
The most effective way to administer WAMMI is via an online survey set up on the WAMMI server. It can also be administered manually.
Each response is referenced for future statistical analysis.
Using WAMMI for educational purposes
We offer special terms for universities and institutions wishing to use WAMMI. Students and teachers may use WAMMI for teaching and learning purposes.
If you are a student, you may apply to use WAMMI on a student project. This must be a bona fide student project, however, resulting in a written report solely for academic purposes.
Although you will be able to publish your findings, under no circumstance may WAMMI be wholly or partly sold to a client. We will require a letter guaranteeing this from a full-time tutor or supervisor at your establishment who is familiar with your proposed work.
If you are a tutor or lecturer, you may also apply to use WAMMI for genuine class exercises that are solely for teaching purposes. Again, you will need to send a letter outlining your purpose.
Terms and conditions for educational usage:
The number of participants is restricted to 100.
You must apply afresh for each new evaluation.
The time window of each evaluation is strictly limited by agreement.