Professional service with over 20 years experience of measuring all types of private and public sector websites and portals worldwide for user experience.

WAMMI stands for Website Analysis and MeasureMent Inventory. It is built on commercial expertise gained from evaluating software for usability and International software standards since the early 1990's.

To assist the delivery of your online business goals, WAMMI:

  • Measures website user experience.

  • Benchmarks your website against our databases.

  • Tracks changes to website user experience over time.

  • Researches visitors to your site and what they think.

  • Generates clearly presented data for decision-making.

WAMMI is used in most market sectors (banking, finance, insurance, pensions, travel, telecom, ITC) and all types and sizes of transactional sites (B2B/e-commerce). WAMMI has been extended to measure user experience of corporate Intranets.

User experience in the public sector (e-government) is critical. WAMMI has been broadly recommended by the UK guidelines for public sector websites. It is also used reguarly by EU-funded projects (H2020) to assess how well project website goals are being met from the target group/stakeholder perpsective.

Visitors expectations and reactions to websites vary between countries and cultures. WAMMI is now available in almost all European languages making parallel international surveys across several countries possible. With today's strong focus on global markets, mutlinational websites will benefit from surveys in relevant markets.

Contact:   Copyright © 2020 WAMMI

WAMMI questionnaire

What to ask and how to ask it. Check out a demo survey.

WAMMI report

Analyse visitors reactions and make correct decisions. Check out a demo report.